BARCELONA, MEET YOUR NEXT CRAVING.SATURDAYS AND SUNDAYS FROM 5 DECEMBER · PRE-ORDER ↗︎
Pre-order
✳︎ HAND-TWISTED. BARCELONA.

Made to be
pulled apart.

Our hand-twisted Babaroll. Caramelised outside, tender inside. Made in Barcelona.

Pre-order my Babaroll ONE ROLL.
EVERY REASON.

PICKUP SATURDAYS AND SUNDAYS, 12:00 TO 18:00

BAKED WITH INTENTION.ENJOYED WITH YOUR HANDS.
A person taking a bite of a hand-twisted Babaroll
WORTH
THE MESS.
BABAROLL. BY ROOOLLS.
TWISTED BY HAND✳︎MADE TO BE PULLED APART✳︎BORN IN BARCELONA✳︎
01 / THE BABAROLLONE RECIPE. OUR FULL ATTENTION.
Hands pulling apart a cinnamon Babaroll to reveal its tender interior A TWIST ON YOUR EVERYDAY.
PULL.
PAUSE.
REPEAT.
THE CINNAMON ROLL, RECONSIDERED.

BABAROLL

A little twisted.
Entirely irresistible.

Cinnamon-filled layers, twisted by hand into a knot. A caramelised exterior gives way to a tender centre. This is Babaroll, the cinnamon roll by ROOOLLS.

No need to overthink it. Find an edge. Pull it apart.

HAND-SHAPEDBOLD CINNAMONTENDER CENTRE
Good things are coming
Concept reference: hands pulling apart a cinnamon pastryCONCEPT IMAGE
NO CUTLERY REQUIRED.

GET YOUR
HANDS
DIRTY.

Some things are better
when you get a little involved.

Concept reference: ROOOLLS packaging with cinnamon pastriesPACKAGING CONCEPT
02 / OUR WAYPRECISE BRAND. MESSY PRODUCT.

Serious about the roll.
Playful about the rest.

We shape each Babaroll by hand. The twist, the cinnamon, the caramelised edges: our attention goes into the things you taste and feel with every bite.

Caramelised on the outside. Tender on the inside. A little care in every knot.

Hand-twisted Babaroll.
Pull apart. Enjoy.

A golden Babaroll on baking paper in warm sunlightBABAROLL. TWISTED BY HAND.
03 / FROM OUR HANDS TO YOURSPRE-ORDER. PICK UP. PULL APART.

Good things take
a little anticipation.

We’re starting with small drops and collection in Barcelona. A little planning. A very good reward.

01

Choose your rolls.

Choose Saturday or Sunday and how many you want, and pay online. Collection details are clear before you pay.

02

Get the pickup details.

Your order confirmation will include the pickup day, location and hours.

03

Make a little mess.

Collect between 12:00 and 18:00. Enjoy them that day, with someone you like. Or keep one for yourself.

A generous batch of glossy hand-twisted Babarolls
GOOD ROLLS.
GOOD DAYS.
PRE-ORDER ONLINE · PICK UP AT THE WEEKEND

Your next
good thing.

Babaroll. Hand-twisted cinnamon knots.
Every weekend. Barcelona pickup.

Saturdays and Sundays from 5 December. Pickup from 12:00 to 18:00 at Gelaaati di Marco, Carrer de la Llibreteria, 7. €4.90 per Babaroll. Pre-order ↗︎

Sign up for drop announcements and information on how to preorder for Barcelona pickup.

Sign up for ROOOLLS drop updates

Signup does not reserve a Babaroll or guarantee availability.

A FEW GOOD THINGS TO KNOW

Before your
first bite.

How will ordering work?

Orders are placed and paid for online, until 17:00 the day before. You choose Saturday or Sunday, see the collection information before paying, then receive a confirmation.

Where do I collect my rolls?

At Gelaaati di Marco, Carrer de la Llibreteria, 7, Barcelona. Saturdays and Sundays, 12:00 to 18:00. It is also in your order confirmation.

When should I enjoy them?

They’re at their best on the day you collect them. We’re refining our care instructions so we can share product-specific warming guidance with every order.

Can I choose how many I want?

Yes, the plan is simple: choose your quantity of our original cinnamon recipe. The shop shows how many are left for each day.

What about ingredients and allergens?

The Babaroll contains gluten, egg and milk, and may contain traces of tree nuts. If you have an allergy, please check the full sheet before buying. Ingredients and allergens ↗︎

BARCELONA. HAND-TWISTED. WORTH THE MESS.

ONE MORE
WON’T FIX IT.

But we understand.